Reach Climbing and Fitness
Turning a logistics-heavy Instagram feed into a lifestyle brand people actually want to follow.
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three shifts turned the feed into a brand
Move logistics to stories.
Safety alerts and hour changes moved off the feed entirely, freeing it for brand storytelling instead of housekeeping.
Lead with community.
Curated shots and reels of staff and members acting in their community roles replace overused photos of the same content.
Design a consistent visual voice.
A consistent look across grid and reels gave the account a personality members could recognize at a glance.
content built around programs and people
