Friends Association
Putting the people behind the programs at the center of a nonprofit’s social presence.
content built around programs and people
three shifts turned the feed into a brand
Educate through content.
Show programs, services, and outreach in action and behind the scenes for community members to know and understand.
Feature the people doing the work
Staff and program leaders became the face of the organization, alongside community members in action.
Build outreach the way a lifestyle brand would.
Inviting, consistent storytelling built community trust and outreach, the same instinct as lifestyle marketing applied to a mission instead of a product.
first 5K run featuring staff, participants, and sponsors
summer explorers program wrap-up featuring families and staff
numbers that reflect the shift
64% increase
in views from July through August 2026
in non-follower views from July through August 2026
32% increase
10% increase
in interactions from July through August 2026
alternative branding project
This project was used as a potential brand redesign, utilizing the organization’s Quaker roots, Chester County’s rich history, and its long-standing reputation in the nonprofit space.
social media
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branding
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marketing
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social media · branding · marketing ·